Tools | Business Navigate


Tools of the Trade

We are often asked what tools and resources we use or that we can recommend. Below are some of the best resources for maximizing your productivity and effectiveness and we’re happy to support them. Some we use or have used in our business, others we know work well. Our support for these resources is based on the benefits they could offer you and your endeavours.

Some of these listed resources have affiliate links, and when you purchase any products or service using these affiliate links we will receive a small affiliate commission. Please note that none of the prices of these resources have been increased to compensate us, and wherever possible we have negotiated special discounts that we extend to you.

Keyword Research

Keyword research can help you discover the exact words and phrases that people use in search engines when looking for information.


Google Keyword Planner

Google Keyword Planner is part of Google Adwords. This tool is useful for learning what your customers are searching for, get keyword ideas, do market research around a niche, obtain potential traffic forecasts and the level of competition.

Price: Free


Bing Keyword Planner

Similar to Google Keyword Planner but on the Bing search network. While the volume data for each keyword will be less (Bing has less marketshare compared to Google), a keyword’s relative position against other keywords should be similar.

Price: Free



Audit your website, explore competitors, research keywords and backlinks – all in one place. Powered by seriously big data and trusted by top SEOs.

Price: Paid



Semrush is an online visibility management and content marketing SaaS platform. The platform enables discovery of growth opportunities, and help users run experiments to more accurately measure results.

Price: Paid

Website Creation

There are many different ways and technologies you can use for designing websites. Some are hosted by another company, others you host yourself.



WordPress is a Content Management System (CMS). There are two versions: which is open source, self-hosted and free, and which is a freemium hosted system owned and operated by Automattic Inc.

Price: Free and Freemium, depending which OPTION you choose



A fast, lightweight and customizable WordPress Theme. It’s customizer powered, SEO friendly and compatible with major page builders and Gutenberg. (Gutenberg is WordPress’s own drag and drop editor for the platform).

Price: Free and Paid



Elementor is a free WordPress Page Builder, with over 3 million active installs. Create beautiful websites using a simple drag and drop interface. Include advanced targeting options for your marketing.

Price: Free and Paid


SquareSpace is a hosted software as a service (SAAS) for website building and hosting. Its customers use pre-built website templates and drag and drop elements to create webpages.

Price: Free and Paid



WIX is a hosted cloud-based web development services that enables users to create websites and mobile sites through the use of online drag and drop tools.

Price: Free and Paid



w3schools is a freemium educational website for learning coding online. It is the world’s largest web developer site. A fantastic resource when you need to know a little bit of HTML, CSS, Javascript, XML tutorials, and more.

Price: Freemium



A website security and protection platform that delivers peace of mind. Stop worrying about website security threats and get back to building your online brand.

Price: Securi Scanner: Free | Securi Security: Paid

Landing Pages

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign.



Get more leads, sales, and customers with landing pages built just how you want in Unbounce’s drag-and-drop builder. Unbounce landing pages improve conversion rates and drive business.

Price: Paid



Turn your next idea into a published landing page in less than five minutes. Leadpages has mobile responsive landing pages. 100s of templates to choose from.

Price: Paid

Website Hosting

Website hosting are services that enable individuals and organizations to make their website visible and accessible via web browsers.


WP Engine

WP Engine provides managed WordPress hosting for mission critical sites around the world, and is optimized for WordPress-based websites.

Price: Paid



Siteground provides Web, WordPress, Woocommerce, Cloud hosting as well as other tools and services for seamless site building. Outstanding customer support.

Price: Paid

Email Marketing

Email marketing uses email to promote a company’s products and services or to connect with the customers. It is an effective sales driver.



MailChimp is an all-in-one integrated marketing platform for small businesses, to grow your business on your terms. It’s easy to use with email marketing, ads, landing pages, and CRM tools.

Price: Fee and Paid


Active Campaign

Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.

Price: Paid



HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better. Get started with free tools, and upgrade as you grow.

Price: Free and Paid



ConvertKit provides a complete suite of marketing and promotion tools and email marketing software designed to help increase email conversion rates, audience building and helping you earn a living as a content creator.

Price: Free and Paid

eLearning Platforms

eLearning platforms provide content creators, education and training providers with resources and tools necessary to deliver and manage of online education.



An all-in-one platform that makes it easy to create online courses, launch marketing campaigns, build landing. A complete online business platform for serious entrepreneurs, experts, and influencers.

Price: Paid



Create and sell your own online courses with the Teachable platform using your unique and valuable skills and experiences. Easily build a beautiful course website, share your knowledge and be rewarded for it.

Price: Paid



A software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. Create your own online courses and membership under your own brand, and see first-hand the impact of teaching online will have on your business.

Price: Free and Paid

Social Media Tools

Social media tools are specialised digital technologies that assist and/or automate repetitive or easily batched tasks to make them faster and easier to complete.



Hootsuite is a social media management platform with a media dashboard that enables you to manage multiple networks and profiles. It is an open platform that integrates with tools such as Dropbox, Google Drive, Salesforce, Adobe etc.

Price: Free and Paid



An easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.

Price: Paid



A Social Media Management platform that enables marketers, businesses and agencies to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and more

Price: Free and Paid

Stock Images, Video and Audio

This is professional-grade content available for free or bought. The creators retain ownership and dictate the parameters for how each item can be used.


CanStock Photo

Search for stock photography images, videos, illustrations (and you don’t need an account or subscription). Also great for health, well-being and medical images.

Price: Pay as you Go



Search for stock photography images, videos, illustrations. Also great for web buttons and banners.

Price: Pay as you Go


iStock Photos

Search for stock photography images, videos, illustrations. Also great for web buttons and banners.

Price: Pay as you Go


Getty Images

Search for stock photography images, videos, illustrations. Also great for web buttons and banners.

Price: Pay as you Go



Unsplash is a platform powered by an amazing community that has gifted hundreds of thousands of their own photos to fuel creativity around the world. Licence allows the content to be used in commercial projects. Purchased by Getty Images in 2021.

Price: Free



Pixabay is a vibrant community of creatives, sharing copyright free images, videos and music. All contents are released under the Pixabay License, which makes them safe to use without asking for permission or giving credit to the artist – even for commercial purposes.

Price: Free



Pexels provides high quality and completely free stock photos licensed under the Pexels license. All photos are nicely tagged, searchable and also easy to discover through our discover pages. All content can be used for commercial projects.

Price: Free


Epidemic Sound

A digital music library of online music and audio clips, available for use in audio visual productions. The library is of the highest quality, usable on all social platforms and royalty-free forever.

Price: Pay as you Go

Fonts, Graphics and Colour

Fonts, graphics and colour account is a big part of web design. Use the psychology of visitors to effectively communicate your brand message.


Adobe Creative Cloud

Adobe Creative Cloud is a collection of 20+ apps, including industry-leading tools and services for vector art and illustration, photography, video editing, graphic design and web development.

Price: Paid


Affinity Photo

Affinity Photo has become the first choice for photography and creative professionals around the world, who love its speed, power and precision. It’s the only fully-loaded photo editor integrated across macOS, Windows and iOS.

Price: Paid


Affinity Designer

Affinity Designer is best in class for creating concept art, print projects, logos, icons, UI designs, mock-ups and more. It’s already the top choice of thousands of professional illustrators, web designers, game developers and other creatives.

Price: Paid


Affinity Publisher

The Affinity Creative Suite of professional applications for desktop and iPad has everything you need to bring your ideas to life. From the smoothest, fastest photo editing (Affinity Photo), graphic design (Affinity Designer) powerful publishing (Affinity Publisher) software.

Price: Paid



Everything you need to get your creative projects done. Graphic templates, web templates, logos, stock images, video templates, sound effects, graphic templates and more.

Price: Paid


Adobe Color Wheel

This interactive color wheel is easy to use and takes the guesswork out of choosing colours. You can edit or refine themes and experiment with different combinations. Check your colour choices using Web Content Accessibility Guidelines (WCAG).

Price: Free



A great tool for finding different fonts that you can download for your projects. The fonts presented on this website are their authors’ property, and are either freeware, shareware, demo versions or public domain.

Price: Free and Paid



All-in-one design tool for Windows Users. A full-featured screen capture tool, Intuitive image editor, colour picker, colour palette, pixel-ruler, protractor, crosshair, whiteboard and more.

Price: Free



Use Canva’s drag-and-drop feature to design design presentations, social media graphics, and more with thousands of beautiful layouts to choose from.

Price: Free and Paid


CoverAction Pro

Create 2D and 3D covers for your ebook, kindle, reports, binders etc. Create any artwork you want using templates. You need to have Adobe Photoshop to use this product.

Price: Paid

Video Editing

The majority of businesses are now using video as a part of their digital marketing strategy. It has a high conversion rate and return on investment.


Adobe PremierePro

Adobe Premiere Pro is a timeline -based video editing software application developed by Adobe Systems and published as part of the Adobe Creative Cloud licensing program. It is an industry-leading video editing software for film, TV and the web.

Price: Paid


DaVinci Resolve

DaVinci Resolve is the world’s only high end professional solution that combines video editing, colour correction, visual effects, motion graphics and audio post-production all in one software tool. It comes in two versions: the free DaVinci Resolve and DaVinci Resolve Studio.

Price: Free and Paid



FXhome, the multi-talented crew of coders and creatives bringing you professional and accessible creative software including the free HitFilm Express and the paid version HitFilm Pro. The company motto is that all artists should have access to great software.

Price: Free and Paid



FXhome, the multi-talented crew of coders and creatives bringing you professional and accessible creative software including the free HitFilm Express and the paid version HitFilm Pro. The company motto is that all artists should have access to great software.

Price: Free and Paid



Whether you’re new to editing or an experienced creator, if you can imagine it, you can edit it with PowerDirector. Drag-and-drop transitions, easy-to-apply effects, and ready-made motion graphics, to tell your story the way you want.

Price: Paid



Camtasia is an all-in-one screen recorder and video editor. Camtasia makes it simple to record and create professional-looking videos on Windows and Mac. Record your screen, add video effects, transitions and more.

Price: Paid



Screenflow by Telestream is an all-in-one screen recorder and video editor. Screenflow makes it simple to record and create professional-looking videos on Mac. Record your screen, add video effects, transitions and more.

Price: Paid



With iMovie for iOS and macOS, you can enjoy your videos like never before. It’s easy to browse your clips and create Hollywood-style trailers and stunning 4K-resolution movies. You can even start editing on iPhone or iPad, then finish on your Mac.

Price: Free

Video Hosting

There are several high quality video hosting platforms to choose from.



Host your videos on YouTube, or set up a Channel for yourself or your business. Use the YouTube Creator Academy to learn how to get the most out of using YouTube and help grow your channel with free online courses.

Price: Free



Watch, share and upload your high quality videos, High Definition playback, No disruptive ads, powerful privacy settings.

Price: Free and Paid



Video Hosting for Business. Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors.

Price: Paid


Ever thought of creating your own Podcast for your business, here are some links that you may find useful.


Apple Podcasts

A catalog that creates dialogue.. Apple Podcasts is home to the largest and most talked-about collection of shows across all subjects. From globally recognized names to the most authentic independents

Price: Free



Libsyn has from the start stayed true to developing a platform where podcasters have the freedom they need to deliver the kind of podcast they want – from a hobby podcasters to enterprises.

Price: Paid

Webinars and Online Meetings

Webinars can help establish you as an expert in your industry and a trustworthy and reliable source of information, especially now with COVID-19.



Zoom is a cloud-based video communications app that allows you to set up virtual video and audio conferencing, webinars, live chats, screen-sharing, and other collaborative capabilities.

Price: Free and Paid



Livestorm is a highly rated on Capterra and G2 Crowd review sites. Key features are ease of use (no download and no install required), high attendance rate, a modern design that can be customised to fit your brand and easy integrations with CRMs.

Price: Free and Paid



Demio is easy to use and includes all the tools needed to run high converting webinars. It is highly interactive using polls and an easy system to hand out extra content mid-webinar.

Price: Paid

Affiliate Disclaimer:

Some of these links are affiliate links, which means we may receive a small commission if you purchase from this page. 
None of the fees of these resources have been increased to compensate us.

Scroll to Top